Trade show case study · San Diego
10x Genomics Photo Mosaic at the AACR Annual Meeting
At the AACR Annual Meeting in San Diego, our team produced a four-day photo mosaic activation for 10x Genomics. Branded attendee portraits became part of an exhibitor experience built around a physical mosaic wall.
Plan your trade show mosaic ↗April 19–22, 2026 · San Diego Convention Center
Produced by our Hollywood Photo Booth team.
- The event
- 4
days of activation - The wall
- 4 × 6
feet, width × height - The layout
- 864
planned image positions
The project
A photo experience within the exhibition stand.
The activation ran at the San Diego Convention Center from April 19–22, 2026, with 24 scheduled service hours across the four days. The production was coordinated with Derse for the 10x Genomics exhibition stand.
The scope specified a four-foot-wide, six-foot-high photo mosaic wall with 864 image positions. That number describes the wall design, rather than a verified count of unique participants or leads.
The output
Branded portraits that belong to the event.
The delivered gallery documents individual portraits and group photos with the 10x Genomics logo. Colorful imagery in the exhibition stand created a recognizable setting for the photographs, while the mosaic display brought photo participation into the stand itself.
For a multi-day exhibition, production planning also includes equipment access, staff coverage and connectivity. Those details help fit the photo experience into a busy show environment.
The finished artwork
The completed 10x Genomics mosaic.
Individual event portraits come together in the finished digital mosaic artwork, featuring the “Only on Atera” campaign design.
From the event
Real photos. Original event branding.
For your event
Bring a photo mosaic to your next trade show.
A photo mosaic can connect an individual portrait with a larger exhibitor image. We review the target artwork, wall dimensions, expected participation, photo capture method and stand layout before recommending a format.
Explore photo mosaic rentals and our brand activation services. For a physical wall, the mosaic wall size guide is a useful starting point. Share your show dates and booth requirements so we can prepare a specific production plan.
Start your project
Plan your trade show mosaic.
Include your trade show, event dates, venue, stand dimensions and the artwork you want to create. Select Photo Mosaic in the form.
Pricing and availability depend on the date, location, travel, event duration, customization and production needs. We confirm the full scope in your proposal.
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